OUR SERVICES

NEWS FEEDS ___________________________ QRS Partnering with GiPA GiPA (Groupement inter Professionnel de l'Automobile) is an international player in Automotative Aftersales Research with over 25 years within. Read more... ___________________________ AGB MNR and QRS on DTT Quest Research Services and AGB Nielsen Media Research are in partnership in conducting a Digital Terrestrial Television (DTT) Research Trial on behalf of SABC. Read more... ___________________________ INSIDE QRS NEW CALL CENTRE - Quest Research Services in a strategic partnership with Nielsen SA will be conducting a study within SADC for a major FMCG company. Read more... ___________________________ QRS in Africa Quest Research Services in a strategic partnership with Nielsen SA will be conducting a study within SADC for a major FMCG company. Read more...
	Our data quality and control protocol include the following: Use SAMRA accredited interviewers Intensive interviewer training witnessed by client and representatives Pilot interviews to test effectiveness of survey instrument Translation to local languages A 30% back check of each interviewers' returns 10% accompanied interviews 100% post checking of each interviewers' returns Respondent supervision for self-administered questionaires ________________________________________________________________ Field Work Quality field work is a challenge in Africa. We therefore emphasize effective field workers training as a key part of ensuring raw data integrity and reliability. We use SAMRA accredited interviewers for South African studies and have strategic partnerships throughout Africa through our affiliation with PAMRO for our fieldwork, as appreciation of ethical considerations is crucial in minimizing data quality compromise.We continuously recruit and train new researchers. Newly recruited field workers are taken through a basic market research appreciation workshop from which competent researchers are selected to participate in project-specific briefings, usually attended by client.Our typical data collection training (briefing) takes a minimum of three days (for complex projects) and is structured to include lecture sessions, dummy interviews and pilot interviews. Our typical data collection training (briefing) takes a minimum of three days (for complex projects) and is structured to include lecture sessions, dummy interviews and pilot interviews. Interviewers are conversant in the local dialect in addition to English and Afrikaans, have at least 1 year experience and are recruited from accredited training institutions, e.g. Seta.


		AREAS OF EXPERTISE _____________________________ QUALITATAVE RESEARCH QUANTITATIVE RESEARCH SURVEY DESIGN DATA COLLECTION DATA ANALYSIS DATA INTERPRETATION STRATEGY RECOMMENDATIONS