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QRS Partnering with GiPA

GiPA (Groupement inter Professionnel de l'Automobile) is an international player in
Automotative Aftersales Research with over 25 years within. Read more...

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AGB MNR and QRS on DTT

Quest Research Services and AGB Nielsen Media Research are in partnership in conducting a Digital Terrestrial Television (DTT) Research Trial on behalf of SABC. Read more...

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INSIDE QRS

NEW CALL CENTRE - Quest Research Services in a strategic partnership with Nielsen SA will be conducting a study within SADC for a major FMCG company. Read more...

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QRS in Africa

Quest Research Services in a strategic partnership with Nielsen SA will be conducting a study within SADC for a major FMCG company. Read more...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Quest Research Services is South Africa's official partner of GiPA

Issued by: Quest Research Services
GiPA (Groupement inter Professionnel de l'Automobile) is an international player in
Automotative Aftersales Research with over 25 years within the arena. GiPA is spread over 25 countries in the world and works with all the major international
automotive brands among them:

  • Car Manufacturers: Audi, BMW, Chrysler, Fiat, Ford, GM, Honda, Mercedes Benz, Nissan, Peugeot, Renault, Toyota, Volkswagen…
  • Parts Manufacturers: Bosch, Johnson Controls, NGK, TRW, Valeo, ZF…
  • Tyre Manufacturers: Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli…
  • Lubricant brands: BP-Castrol, Exxon, Motul, Shell, Total…
  • Parts distributors and franchised workshops: Midas, Speedy…

In keeping with international trends in the industry were demand for knowledge of the emerging markets is the driving trend, GiPA has entered into agreement with Quest Research Services in order to strategically position themselves within South Africa as well as Sub-Saharan Africa.

Quest Research Services (QRS) is a full service research firm which is 100% black
owned and managed with 20% of the ownership stake in female hands. Quest Research Services was chosen by GiPA after an extensive selection process as a
partner on the basis of its experience in conducting fieldwork in SADC countries and its successful work and relationships with International Research and Automotive firms over the past eight years.

The lucrative partnership between the two companies entails that QRS acts as an
intermediary with future and existing clients of GiPA by conducting the data collection, processing and marketing of the GiPA brands, throughout Sub-Saharan
Africa. The partnership will commence with the launch of Panorama Aftersales Data on the local market which comprises of 1 000 deep interviews of drivers covering all of South Africa and a large sample of service providers, dealers, independent workshops and an in-depth look at the infomal motor service industry
which has remained fairly undocumented until now.

In turn, GiPA will offer an extensive skills transfer programme towards QRS and as partners GiPA and QRS will be the main shareholders of this important project. Both partners have the ambition to be the market leader in South Africa and Sub-Saharan countries in order to consolidate GiPA’s worldwide leadership in aftersales research.

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FEATURED TOPICS

 

 
 

AREAS OF EXPERTISE

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QUALITATAVE RESEARCH

QUANTITATIVE RESEARCH

SURVEY DESIGN

DATA COLLECTION

DATA ANALYSIS

DATA INTERPRETATION

STRATEGY RECOMMENDATIONS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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