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NEWS FEEDS

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QRS Partnering with GiPA

GiPA (Groupement inter Professionnel de l'Automobile) is an international player in
Automotative Aftersales Research with over 25 years within. Read more...

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AGB MNR and QRS on DTT

Quest Research Services and AGB Nielsen Media Research are in partnership in conducting a Digital Terrestrial Television (DTT) Research Trial on behalf of SABC. Read more...

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INSIDE QRS

NEW CALL CENTRE - Quest Research Services in a strategic partnership with Nielsen SA will be conducting a study within SADC for a major FMCG company. Read more...

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QRS in Africa

Quest Research Services in a strategic partnership with Nielsen SA will be conducting a study within SADC for a major FMCG company. Read more...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Examples of our research types and focus areas:

  • Brand/Communication Studies and Audits
  • Concept Testing
  • Customer Loyalty
  • Market Segmentation
  • Media Audience Research
  • Mystery Shopper Surveys
  • New Product Research
  • Pricing Research
  • Product Placements
  • Product Tests
  • Test Markets
  • Advertisement Tests
  • Attitudinal Research
  • Behavioural Research
  • Benchmarking Studies
  • Perception Studies
  • Public Opinion Polls
  • Stakeholder Surveys: consumers, employees etc.
  • Tracking Studies
  • Impact Assessments
  • Monitoring and Evaluation

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Qualitative Research

  • Focus group discussions
  • In-depth interviews
  • Observation
  • Ethnography
  • All inclusive of audio recordings, incentives, transcriptions and catering.
  • Spacious and sophisticated focus group
    venues with state of the art video and audio
    recording devices, the standard one way
    mirror, and sound transmitter in all our regional offices.

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Quantitative Research

  • Pen & Paper Interviews (PAPI)
  • Pen & Paper Telephonic Interviews (PATI)
  • Computer Aided Telephonic Interviews (CATI)
  • Web Aided Personal Interviews (WAPI)
  • Computer Aided Personal Interviews (CAPI)
  • Quantitative analysis done in-house
  • Data files are made in formats preferred by
    client: SPSS, ASCII, STATA, Statistica and
    Excel.
  • 30 seater state of the art call centre where
    we conduct telephonic and computer aided
    interviews.

 

 
 

AREAS OF EXPERTISE

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QUALITATAVE RESEARCH

QUANTITATIVE RESEARCH

SURVEY DESIGN

DATA COLLECTION

DATA ANALYSIS

DATA INTERPRETATION

STRATEGY RECOMMENDATIONS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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